$9.1 billion / 358 CM = $25,519,553 per CM
The total Canadian Snowsport industry represents 9 billion dollars.
The average annual snowfall across Canadian ski areas is 358 cm.
For a total of 25 million dollars per centimeter of snow across the entire Canadian territory.
POW Days = Pay Days
The outdoor recreation economy is massive. It's larger than the pharmaceutical, forestry or agricultural industries and brings in almost as much money into the Canadian economy as fossil fuels. Snowsports play a huge role in that.
By the 2050s, if we don’t reduce our emissions, snow seasons in Canada are projected to be shortened by up to 25 days.
The outdoor industry has lost more than $5 billion over the past two decades due to climate change.
To take action, Canada must do its part and meet its international commitments under the Paris Climate Agreement. We must:
#1. Invest in transformational net-zero innovation and technology
#2. Create a clear and open runway for renewable energy
#3. Protect 30% of land and water by 2030